mParticle + Pushwoosh

Combine customer data and engagement for smarter communication

  • Sync mParticle Audiences
  • Trigger campaigns by behavior
  • Enrich Pushwoosh user profiles

What you can do with the integration?

Connect mParticle and Pushwoosh to sync user data, events, and segments — and create highly personalized, automated campaigns based on real user behavior.

Sync audiences automatically

Import mParticle Audiences into Pushwoosh and keep them updated in real time to target users with precision.

Trigger campaigns from user events

Use mParticle events as triggers to send contextual messages when users take key actions

Personalize communication with user attributes

Leverage mParticle user data — name, location, preferences — to deliver messages that truly resonate

Build behavior-based automations

Create automated workflows in Pushwoosh that react instantly to user lifecycle changes tracked in mParticle

Analyze engagement impact

Measure how synced data improves campaign performance and user retention

Unify analytics and engagement

Bring together data insights from mParticle and multichannel messaging from Pushwoosh — all in one ecosystem

Use cases

With the integration, you can use this data to deliver personalized, event-based messages across channels

Welcome new users
Triggered when a new user joins an mParticle audience
Welcome aboard!
We’ve set up your account — start exploring
Result:

Higher first-session engagement and better onboarding flow

Re-engage inactive users
Triggered when users drop out of a segment or show inactivity
We’ve missed you!
Come back and see what’s new — your journey continues
Result:

25–40% increase in user
reactivation

Reward loyal customers
Triggered by mParticle event or segment loyal customers
You’ve earned it!
Enjoy an exclusive offer — thanks for being with us
Result:

Stronger retention and higher repeat purchase rate

How does Pushwoosh work?

Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth.

Watch the video to see how Pushwoosh unites data and engagement in one platform.

Connect tools in just one click

Pushwoosh integrates effortlessly not only with mParticle but also with top tools like AppsFlyer, Segment, Adjust, Amplitude, and many more.

Get a solution to your push notification problem

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.